The Tough Mudder Approach to Anti-Smoking Campaigns

Tough Mudder Tattoo

At the moment I’m shaking in my boots. I’m shaking in my dry, warm, fully rested boots. Because I know that tomorrow I have about a 50-50 chance of dying on the Tough Mudder course. Yup, I’m doing the Whistler Tough Mudder this weekend. And I’m scared to Hell! Tough Mudder, in case you didn’t… [Continue Reading]

The Master Cleanse (My experience day fifteen)

lentil soup

Oh my goodness, food has never tasted sooo good. Today was the first time I actually had to chew something in 15 days to get it down. And it was glorious! [youtube=http://www.youtube.com/v/7GjLMYZjauY&w=550&h=300] Day fifteen I wake up and I’m almost a little bit nervous. I finally get to have some warm, and kind of real… [Continue Reading]

The Master Cleanse (My experience day fourteen)

Light at the end of the tunnel

Talk about feeling like a kid at Christmas! There is no better way to describe my emotions when my eyes opened up today. The cleanse is over, I made it through. Now I’m into my re-integration phase, or as they call it in the health care industry, re-feeding. Day fourteen I wake up and shoot… [Continue Reading]

The Master Cleanse (My experience day thirteen)

Woot woot!!! I made it, I’m here.  I am cleansed! After ten long days of what I’m calling, the hunger quencher’s trifector diet (cayenne lemonades, salt water flushes, and laxative teas) I am finally done!  It wasn’t easy, but I made it. Day Thirteen Rise and shine and drink the brine! And like a good… [Continue Reading]

Marketing Minute w Jeff McLeod – The Importance of Social Proof

If you haven’t heard the term ‘Social Proof’ before, don’t worry. Most of us haven’t. That said, if you are in marketing, and you haven’t heard the term ‘Social Proof’ then go bang your head against a wall for a while. Social proof is a simple yet powerful concept. How powerful you ask? Well many… [Continue Reading]

The Master Cleanse (My experience day twelve)

I can hardly believe it. I am basically 24 hrs away from being done this cleanse. I never in my life thought I’d be able to say that! But here I stand, albeit, much lighter, but here I stand on the edge of completion! Day Twelve I wake up a little sleepy. What happened to… [Continue Reading]

The Master Cleanse (My experience day eleven)

Again, I’d like to thank all the people who have been sending me sweet messages, commenting, and calling me with words of encouragement. Your support means a lot to me and is really helping me get to the end of this cleanse successfully! Thank you. Day Eleven Waky, waky eggs and baky. That’s what I… [Continue Reading]

The Master Cleanse (My experience day ten)

Ahhh, welcome to Scottsdale, Arizona. I must say, stepping out of the airport with my jacket in hand, instead of on my back, was a charm. And what was even better was putting it away, not to be warn again for a long, long time. Day Ten I stayed up last night until around 2:30a… [Continue Reading]

Case Study: Apex Personal Training (2x sales, 3x profits!)

My colleague and close friend, Jean-Guy Francoeur, just returned from a business trip to Billings, Montana where he was working on a campaign for his client, Apex Personal Training. This is not the first time JG has been involved in their marketing, and judging by the results he’s pulling for them, it won’t be his… [Continue Reading]

The Master Cleanse (My experience day nine)

I anticipated today to be hard. And on some levels it was. But to be totally honest, it wasn’t that bad. Like most things in life, it was much worse in my head than it was in real life. Also, please watch the video to the end today, as we are giving away a really… [Continue Reading]